The commercial decision
Compact formats may reduce floor area but introduce limits on preparation, storage, utilities and access. The approved Jungle Berry model, not an arbitrary small footprint, determines what can work.
Los Angeles, San Diego, San Francisco and Sacramento involve very different property costs, local customer behaviour, operating costs and neighbourhood catchments. Any expansion programme requires market validation before a sales campaign.
- Customer demand by neighbourhood
- Operating format and site restrictions
- Capital available after opening