The commercial decision
Smoothie demand can overlap with açaí customers but also serves different occasions and basket sizes. The brand proposition is not a smoothie-only business: applicants need to evaluate how bowls and drinks work together.
Los Angeles, San Diego, San Francisco and Sacramento involve very different property costs, local customer behaviour, operating costs and neighbourhood catchments. Any expansion programme requires market validation before a sales campaign.
- Customer demand by neighbourhood
- Operating format and site restrictions
- Capital available after opening