The commercial decision
A traditional café may rely on coffee, bakery or seated customers. Jungle Berry has a narrower açaí-led identity; comparing the models means assessing realistic customer occasions and operating requirements.
Los Angeles, San Diego, San Francisco and Sacramento involve very different property costs, local customer behaviour, operating costs and neighbourhood catchments. Any expansion programme requires market validation before a sales campaign.
- Customer demand by neighbourhood
- Operating format and site restrictions
- Capital available after opening