The commercial decision
A serious franchise budget goes beyond an entry fee. Deposits, fit-out, equipment, stock, recruitment, local launch marketing and working capital can change greatly by property and format.
Los Angeles, San Diego, San Francisco and Sacramento involve very different property costs, local customer behaviour, operating costs and neighbourhood catchments. Any expansion programme requires market validation before a sales campaign.
- Customer demand by neighbourhood
- Operating format and site restrictions
- Capital available after opening