Understand the product and the buying occasion
A traditional café may rely on coffee, bakery or seated customers. Jungle Berry has a narrower açaí-led identity; comparing the models means assessing realistic customer occasions and operating requirements.
Look separately at commuters who need a quick handover and visitors who may require somewhere to sit. In Edinburgh, festival demand adds exceptional days that should not be confused with ordinary trade. The choice of counter or seating arrangement should follow observed stop-and-buy behaviour in the exact catchment.